Seven Stories is committed to protecting your personal information. Our Privacy Notice gives you detailed information on when and why we collect your personal information, how we use it and how we keep it secure.

The information you share with us means you’ll receive a more personalized and rewarding Seven Stories experience e.g. information about events, exhibitions and new works that may interest you. 

Seven Stories, the National Centre for Children’s Books is a registered charity (Number 1056812).  Jon Riley, Chief Operating Officer is the data controller of your personal information.

Contact details for Seven Stories:

Seven Stories

Lime Street

Ouseburn Valley

Newcastle upon Tyne


By phone +44 (0)300 330 1095 or you can email us at

If you have questions regarding your information or its use, please contact

Why we collect information and how we use it

We use your information we collect in the following ways:

  1. To deliver a service you have requested (examples include, fulfil ticket purchase, merchandise, donation and membership requests, processing payments, gathering feedback on an event you have attended)
  2. Where we have your consent we will send you e-newsletters and/or brochures about what’s on, offers and news
  3. Where we have justifiable reason (including legal obligation and legitimate interest);
  • To learn about your interests and preferences so that we can contact you with information that is relevant to you
  • To help us target our marketing communications and adverts so that they’re more relevant to you
  • To measure and understand how our audiences respond to a variety of marketing activity so we can ensure our strategy is well targeted, relevant and effective
  • Use booking and publicly available information to classify our audiences into groups or segments, offering a more personal Seven Stories experience and improving our offer
  • To keep accurate databases, for example ensuring gift aid financial reporting
  • Use of CCTV recording equipment in and around our premises for monitoring and security purposes.
  • Undertake due diligence to detect and reduce fraud and credit risk.
  • To report to funding and partner agencies including Arts Council England and The Audience Agency.

How we collect your information

We collect your information when you engage with us.  For example, when you purchase tickets online you will be asked if you want to hear from us by email or if you are signing up to our annual pass scheme you will be asked if you want to hear from us by email or post.   We also look at how our audience use our website, so that we can offer the best possible online experience whether you’re booking tickets or just trying to find out more about our collection.

We collect information in the below listed ways:

  1. When you sign up for an annual pass
  2. If you choose to Gift Aid your admission, for financial regulatory reasons
  3. When you create an account at to buy tickets, make donations or make a purchase from the bookshop (you will be prompted about email preferences)
  4. Contact us by phone or in person to book tickets
  5. Contact us by phone or in person to visit the collection or make a donation
  6. Contact us by post, e.g. application forms for annual pass or donation queries
  7. Visit our website: we use cookies to help make the experience of using our website better and to personalise the service you receive from us – this means we will remember your previous visits and track the pages on our website that you visit. When you visit the Seven Stories web server automatically records your public internet protocol ('IP') address and also generates a log file.

What information we collect

We only collect the information that’s necessary to carry out our business, provide the particular service you’ve requested and to keep you informed. The information we collect depends on where and when it is gathered, as follows:

  1. When you create an account with us, interact with us or purchase tickets or other items from us online, by post or phone we need to collect information from you in order to provide the service you are requesting.  We may collect (Prefix and name, Email address, Date of Birth, Contact phone number(s), Payment card details, Delivery address(s), billing address. 
  2. Automatically populated IP address: we do not automatically log personal data nor do we link information automatically logged by other means with personal data about specific individuals. 
  3. We evaluate visitor experience, projects and service delivery in order to improve our offer and to report back to funding bodies such as Arts Council England.  The information that we collect is anonymised.  The Arts Council use two main platforms to evaluate audience data, including Culture Counts (Privacy Notice available here and Audience Finder (Privacy Notice available here).  
  4. Seven Stories uses Google Analytics, a web analytics service provided by Google, Inc. Google Analytics sets a cookie in order to evaluate your use of our website and compile reports for us on activity on it. Google stores the information collected by the cookie on servers in the United States. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. By using the website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.  Whilst we use cookies to administer our website, we do not use cookies to store personal data nor do we link non-personal information stored in cookies with personal data about specific individuals.  You can reject this cookie at any time, further information on how to do this is available here:
  5. The Seven Stories website may include content embedded from other sites and services such as Twitter, YouTube and Eventbrite; these sites may set additional cookies but we do not pass any personally identifiable information to these services.
  6. On occasion we may screen our database against recognized data hygiene file such as National Change of Address file and cleanse our file or correct inaccurate data. We may also update inaccurate data if the information is available.
  7. Depending on your settings or the privacy policies for social media and messaging services like Facebook, WhatsApp or Twitter, you may give us permission to access information from those accounts or services.
  8. We may from time to time access information available publicly which may include information found in places such as Companies House and information that has been published in articles/ newspapers.

Accessing the personal data we may hold about you

You can ask us whether we are keeping personal data about you and request a readable copy of any personal data which we keep about you, by sending an email to

Although we may require you to provide proof of your identity in advance, we will aim to respond to your request within a month and we will provide the information without any charge.

We will also allow you to challenge the data that we hold about you and, where appropriate, you may have the data erased, rectified, amended, or completed.

Who your information is shared with

Your information will only be used by Seven Stories. We will not share your personal information with any third parties without asking your permission.

Newcastle Gateshead Cultural Venues (NGCV)

Seven Stories is part of a partnership with 10 leading cultural venues in Newcastle and Gateshead including: BALTIC, Centre for Life, Dance City, Live Theatre, Northern Stage, Sage Gateshead, Seven Stories, Theatre Royal, Tyneside Cinema and Tyne & Wear Archives & Museums.

We will not share your personal data with the other partners in Newcastle Gateshead Cultural Venues, however we would like to tell you about the initiatives we are working together on from time to time.

Newcastle Gateshead Cultural Venues (NGCV) work together on a number of different projects including:

The Insider - a special email list that brings members the best of Newcastle and Gateshead's events from NGCV partners.

Family Explorers – a Facebook group and email list that provides information and recommendations about family events in the North East.

City of Dreams - a 10-year mission, aiming to improve the life chances of all children and young people in Newcastle and Gateshead through co-ordinating learning programmes and resources; developing new activities that addresses social challenges faced by younger people; promoting agency of children and young people in society.