Newcastle and Gateshead’s leading cultural venues are uniting to call on the public to return to in-person performances, exhibitions and events, following a drop in footfall since the pandemic. 

Newcastle Gateshead Cultural Venues (NGCV) is a partnership of 10 organisations including Seven Stories, Tyne & Wear Archives & Museums, Life Science Centre, Sage Gateshead and BALTIC Centre for Contemporary Art. 

Keith Merrin, Director of Tyne & Wear Archives & Museums, explained: “We know that, due to the pandemic, people have missed having days out with family and friends, or taking time out for a visit to a concert or exhibition. These experiences are an important part of our lives and something we hope more people will now start to fully enjoy again.” 

NGCV has also launched a joint advertising campaign ‘Make Your Moment’, supported by Newcastle City Council via the European Structural and Investment Funds, and Gateshead Council, which will see posters appear on bus shelters in the region and throughout the Tyne and Wear Metro system, as well as a campaign website to signpost visitors to all the venues.

“By joining forces in this way, we want to highlight the strength of the cultural sector in Newcastle and Gateshead, and what it offers – from science to storytelling and from blockbusters to ballet - to everyone who lives, works and visits here,” added Keith Merrin.  

The Make Your Moment campaign emphasises the range of cultural artforms and experiences that can be enjoyed in Newcastle Gateshead and invites people to ‘make their moment’ by enjoying visits to cultural venues again and sharing those special moments via social media or on postcards in the venues.

Find out about the campaign and links to all the venues at Follow the campaign on social media using the hashtag #MakeYourMoment.