We support the Read North East campaign, which is launching the Redcar Early Years Partnership today with a special storytelling event for 80 young children from selected early years settings.

The event will be an opportunity to pilot new campaign material featuring illustrations from Eric Hill’s popular children’s book Spot the Dog. The lovable canine character has become the face of the campaign to encourage families in Redcar to chat, sing and read with their children. Each child will take home a free Spot the Dog book, thanks to Penguin Random House.

James Kingett, Manager of the Read North East campaign, said:
“We’re delighted to bring our Read North East campaign to the youngest residents of the town as part of the Redcar Early Years Partnership. Our new specific tag line ‘Chat, sing, read’ - 3 simple ways to make your child happy and help them learn – was drafted very much with our target audience in mind.

“We want to make developing children’s literacy skills as easy as possible for parents and, crucially, we want them to know why it is important. We hope that by receiving their new Spot the Dog books, Redcar families will be inspired to share stories together at home.”

Councillor Craig Hannaway, Redcar & Cleveland Borough Council’s Cabinet Member for Children, said:

“We welcome any scheme that brings families together and develops a shared love of books.

“Reading is an essential part of life and the best way to encourage children is to create a sense of joy in reading, rather than seeing it as a chore. I’m sure Early Words Together will be a great success and children will enjoy sharing the antics of Spot the Dog and other much-loved characters with their parents.

“As Lemony Snicket said, “Never trust anyone who has not brought a book with them.”

To find out more about the Read North East Early Years Partnership, visit readnortheast.org.uk